Leaving money on the table?
Then you’re wasting time
Let’s do some math.
Don’t you just love math? Here’s a fact of life: When I worked as a paralegal, I hated to write invoices for my boss.
It was boring!
When I quit and started my own company in 1996, I completely changed my mind about invoices.
I feel the same about math.
Math for business
If you sell your product for $100 a piece, how much money can you make if you sell 10?
That’s the kind of math I understand.
It’s the kid of math I love.
But I can go more advanced.
If you can write one eBook to sell for $100 per week, and you send 100 personal emails per week, how much money do you make?
Zero
If you don’t tell people about it, you won’t make any sales.
Now, you probably have sales pages you send people to, but you could still be leaving money on the table.
I’ll tell you a little story
Many years ago, I worked in a Danish super-market chain called Irma.
It was more than 100 years old, and its founder, Børge Olsen, was a clever man with great ideas.
His spirit lived on in the company… and there were many brilliant heads there.
One day, one such brilliant head studied the trucks that went out with fresh and packed meat to the shops. The tricks had blue tarps over the main part where the meat was. Nothing else.
He figured… Why don’t we use that place for ads?
And thus, driving around the country, showing their ads made them more money.
I’ll tell you why I was reminded of that story now.
Do you answer your subscribers?
If you’re anything like me, you answer a lot of emails from subscribers.
Great. Do you have links to your products near your signature?
I’ve had it in private emails for a while. Lately, I’ve added them to my list emails and I’ll also add them to this newsletter.
People do click those links.
People do buy through those links.
If you don’t have them, you’re leaving money on the table which is the same as wasting time. (Or worse?)
Of course, I don’t type the link every time I need them. I’ve added them to Text Blaze and now I can call them with a short command every time I need them. Wanna see? Check beneath my signature.
Talk soon,
Britt Malka